Muthana Mohammad Nasravi; Seyed Mohammad Kashef; Mohsen Behnam
Abstract
Objective: The current research aimed to explore the components of sports marketing capabilities of Iraqi football human resources.
Methodology: This research was conducted with an exploratory nature to expand the existing knowledge and understanding of human resources marketing and earning capabilities. ...
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Objective: The current research aimed to explore the components of sports marketing capabilities of Iraqi football human resources.
Methodology: This research was conducted with an exploratory nature to expand the existing knowledge and understanding of human resources marketing and earning capabilities. A qualitative research method was used. The statistical population of the research was the managing directors and marketers of the clubs, members of the marketing committee of the football federation, university professors, and doctoral students of sports marketing in Iraq. In this research, the within-subject agreement method was used to calculate the reliability of the conducted interviews. The results showed that the total number of codes in these three interviews is 19, and the number of agreements is 7. Moreover, the agreement coefficient was 0.73.
Results: Based on the model derived from the qualitative data, the findings showed 76 open codes, 11 core codes, and three selective codes (capabilities of athletes and coaches, capabilities of managers and employees, capabilities of supporters and fans) in the capabilities field. The human resources marketing of the Iraqi Football Federation was identified.
Conclusion: By having supporters and fans with high commitment and interest, it is possible to improve the sports marketing of the Iraqi football workforce and help the growth and development of this field. It is suggested that the Iraqi Football Federation, according to the model identified in the current research, conduct marketing through the capabilities identified in this research.
Mozhde Najafi Nalivan; Roghayeh sarlab; Mohsen Behnam
Abstract
Objective: The aim of the present study was to investigate the relationship between self-determination theory and participation and perfectionism with the moderating role of creativity in athletes of Urmia city.
Methodology: The current research work was applied, and descriptive-survey and field research. ...
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Objective: The aim of the present study was to investigate the relationship between self-determination theory and participation and perfectionism with the moderating role of creativity in athletes of Urmia city.
Methodology: The current research work was applied, and descriptive-survey and field research. The statistical population was the volleyball athletes of Urmia city, which in 2022-2023 equaled 1216 people. A statistical sample of 293 people was selected by the multi-stage cluster random method. Questionnaire research instrumentations; perfectionism (Gutwalls and Dunn, 2009), creativity (Di Lillo and Houghton, 2008), participation (Lonsdale, Hodge and Jackson, 2007), autonomy (provision of basic needs) (Lonsdale and Hodge, 2011), and failure to provide basic needs in sports (Bartholomew et al., 2011) they were. Reliability of questionnaires with Cronbach's alpha, respectively, were 0.75, 0.79, 0.76, 0.98, 0.79 were estimated. Data analysis by structural equation modeling method with the softwares SPSS V25 and Smart-PLS3.2.8 were performed.
Results: The research results showed that there is a positive and significant relationship between need fulfillment and lack of need fulfillment with participation and perfectionism in athletes, and there is a positive and significant relationship between creativity and participation in athletes, but between creativity and perfectionism, there is no significant relationship. Also creativity plays a moderating role in the relationship between meeting needs and not meeting needs with participation in sports, but it does not play a moderating role in the relationship between meeting needs and not meeting needs with perfectionism in sports.
Conclusion: By paying attention to providing basic needs and also providing conditions for the flourishing of creativity of volleyball players, it is possible to improve their level of perfectionism and sports participation.
