Abstract
Summary
The research method in this work was a mixed quantity and quality one. In the qualitative part, the focus group in the form of the steering council express their views on how the strategies interact and cause-and-effect relationships with each other in the form of interpretive structural modeling (ISM) symbols in their interactive strategy matrix (SSIM). These symbols are quantified in the initial access matrix, and through these hierarchical levels of strategies in the quadruple table, the final matrix map is identified, and according to the cause-and-effect relationships between them, the strategy map of the National Football Academy by the model method is presented. The levels formed from the fourth to the first level are the growth and learning perspective, customer-oriented internal processes perspective, stakeholder perspective, and financial perspective. These scenes correspond to the views of the balanced scorecard.
Introduction
The purpose of this work was to design a hierarchical design of the strategy map of the National Football Academy using the interpretive structural modeling (ISM). One of the distinguishing features of the Balanced Scorecard from the other methods is that it creates the cause-and-effect relationships in the strategy map between the strategies of each perspective. If the cause-and-effect relationships between the strategies are properly identified in the strategy map, a path is provided to the organization that describes and demonstrates how the strategies are implemented. Of course, despite the importance of determining the cause-and-effect relationships, a systematic method is required to determine these relationships, which is not mentioned in most articles related to the strategy map. In the recent years, one of the main problems of the country's football has been the excessive attention to the adult football and the lack of attention to the basic football. The missing link of the national championship sport is also an integrated and purposeful talent identification system according to the contents of the plan of the national sports community and other unrelated research works.
Methodology and Approach
The research method was a mixed quantity and quality one. In the qualitative part, the focus group in the form of the steering council express their views on how the strategies interact and cause-and-effect relationships with each other in the form of ISM symbols in their interactive strategy matrix (SSIM). The statistical population of this research work, which was equal to the statistical sample of the research work, was the same members of the steering council of the National Football Academy (N = 10).
Results and Conclusion
These symbols were quantified in the initial access matrix, and through these hierarchical levels of strategies in the quadruple table, the final matrix map was identified, and according to the cause-and-effect relationships between them, the strategy map of the National Football Academy by the model method. The interpretive structural modeling (ISM) was drawn in 4 levels. In this map, the strategies related to each level were listed. In the first level, the financial strategy 2 strategies and in the second level or stakeholder perspective of one strategy, in the third level or the internal process strategy 4 strategies, and in the fourth level, the growth and learning perspective 3 strategies. Balanced Scorecard Scenes provided by Norton and Kaplan include Scenes of Growth and Learning, Internal Process, Customer, and Finance. The rationale for distinguishing a balanced score from other methods is that, firstly, there is a cause-and-effect relationship between the scenery and the strategies contained in the scenery, and secondly, these scenarios are at a hierarchical level. The method of interpretive structural analysis helped the researchers to determine their causal relationships by analyzing the relationship between two strategies. In general, the researchers were able to determine the causal relationship between all strategies in a ten in ten matrix, and extract and determine the levels of strategies. The concepts of strategies at different levels showed that the logic of BSC also governed the results of this work. The titles of the levels formed from the fourth to the first level are the growth and learning perspective, customer-oriented internal processes perspective, stakeholder perspective, and financial perspective. These scenes correspond to the views of the balanced scorecard.
Keywords
- Interpretive Structural Modeling
- Strategic Plan
- National Football Academy of Islamic Republic of Iran
Main Subjects
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