Abstract
Summary
The aim of this work was to investigate the effect of psychological empowerment on the attracting donors with the mediating role of creativity of the sports managers. The present work was a descriptive-correlational study of structural equation modeling. The statistical population of this work was the managers and deputies of the sports organizations including the General Directorate of Sports and Youth of Tehran Province, heads and public relations officials of sports federations, and managers and sports officials of Tehran Education Organization, who included 266 people. The results of the structural equations showed that the effect of psychological empowerment on creativity, the effect of creativity on the attracting donors, and the effect of psychological empowerment on the attracting donors were positive and significant. The results obtained also showed that psychological empowerment had an effect on the attracting donors by mediating the creativity of the sports managers. It is suggested that the relevant managers employ creative and innovative manpower in order to promote creativity in the organization.
Introduction
Waqf (Arabic for Endowment) as a source of scientific, cultural, socio-economic services in the society has been favored by the governments since they have not always been able to meet the human requirements (1). Sport plays an important role in the society's health. In order to accomplish the process of sports development in the sports organizations, and to support the government and the people, the presence of donors can be benefited (2). A factor influencing the attraction of donors is psychological empowerment among the sports managers (3). Moreover, one of the conditions of Gerber's intervention is attracting the donors of innovation and creativity (4). Empowering the staff of sports organizations through the role of creativity mediation is expected to play an effective role in the attracting donors as one of the goals of the sports organizations. As a result, the organizations that aim for efficiency and productivity strive to strengthen the attraction of sponsors by strengthening empowerment and creativity. Therefore, this work aimed to investigate the effect of psychological empowerment on the attraction of donors with the mediating role of creativity of the sports managers.
Methodology and Approach
The method and approach of this research work was correlational descriptive conducted in the field. The statistical population of this work was 266 managers of the sports organizations including the Department of Sport and Youth of Tehran, the managers and public relations officers of sports federations, and the managers and sports officials of the Tehran Department of Education. The sample of this work consisted of 157 people who, according to the Krejcie and Morgan table, were randomly selected from the relative stratified type to answer the questionnaires of the present work. The research instruments were the Kariminejad Marian (2011) psychological empowerment questionnaire, Afrozeh, Afrozeh and Kameli (2017), and Del Elo and Houghton (2008) (5-7) organizational creativity questionnaires. The inferential statistics were used in order to analyze the data using the SPSS and PLS smart software.
Results and Conclusion
Based on the results obtained, the empowerment effect on the attraction of donors and creativity, and also the effect of creativity on the attraction of donors were positive and significant. Based on the model fit indices, it can be concluded that the model fit is moderate, and the creativity mediation variable has a significant mediating role in the causal relationship of psychological empowerment in the attraction of donors. Considering the effect of psychological empowerment on the attraction of donors and creativity, as well as the creativity on the attraction of donors, it can be suggested to the sports managers to choose the necessary mechanisms to strengthen the psychological empowerment and creativity of the employees. In this regard, it is suggested that the relevant managers involve the employees in the preparation of the organizational vision statement and its goals, accept the constructive ideas, and use the feedback system in order to strengthen psychological empowerment. In addition, to solve the problem, they should use challenging decisions as one of the mechanisms to strengthen the creativity of the employees in the organization to be dynamic to achieve the goals of the organization, attracting donors in this case. In fact, psychological empowerment is one of the effective techniques to increase the employee productivity and optimal use of individual and group capacities to achieve the organizational goals, which in such situations, presenting creativity in the form of team activities leads the organization to continued successes.
Keywords
Main Subjects
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