Abstract
Purpose: The general purpose of this research work was to develop a pattern of factors affecting people's participation in public sports.
Methodology: The present research method was mixed. Statistical population in the qualitative section includes all the deputy and general managers of the Ministry of Sports and Youth, presidents and deputy presidents of sports federations, university professors, general managers, deputies, and expert sports experts of the sports and youth departments of the provinces, and in the quantitative section, it includes all managers and experts, general deputy of the Ministry of Sports and Youth, experts and managers of sports federations, and general sports and experts of general committees. In the qualitative part, sampling was done using the snowball method until reaching theoretical saturation, and in the quantitative part, sample size was obtained using the Cochran's formula. In the inferential statistics section, the database theory was used with the Glazerian approach, and to design a structural-interpretive model, the self-interaction matrix and Micmac analysis were used.
Results: The results of the research work showed that the emotional attitude and individual norms are the influencing factors of people's participation in public sports based on the theory of planned behavior, and by affecting the perceived internal control and the perceived external control, it leads to individual and group behavior.
Conclusion: It is suggested that the decision-makers in the field of public sports development, while taking advantage of the advice of social psychologists, examine the methods of stimulation and the use of emotional attitude and individual norms, and use the obtained model in order to increase people's participation in sports programs.
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