Author
Assistant Professor of Sport Management, /Iran University of Art/ Tehran
Abstract
Objective: The present research was conducted with the aim of designing a brand development model of human resources in sports organizations (case study: managers of sports and youth departments in Tehran province).
Methodology: According to the method of data collection, the research was a sequential exploratory type. The statistical population of the research in the qualitative part included 20 academic experts and senior managers and sports assistants of sports and youth departments of Tehran province. They were selected by non-probability sampling and snowball method. In the quantitative part, the statistical population includes; The middle managers were the employees of sports and youth departments of Tehran province and the heads of sports teams of Tehran province. According to Morgan and Karjesi's table, 270 of them were selected by random stratification method. The research tool was a semi-structured interview in the qualitative part and a researcher-made questionnaire in the quantitative part. The face and content validity of the questionnaire was confirmed by university professors who are familiar with the subject of the research. The reliability of the questionnaire was calculated through Cronbach's alpha coefficient and the reliability of the questionnaire was reported (α=0.883). Finally, the structural equation model using sass and PLS software was used to design the human resources brand development model in sports organizations.
Results: Data analysis led to the identification of 128 primary codes, 15 sub-categories and 4 main classification categories. The results showed; By considering the factors of human resources brand development in four macro levels, ...
Keywords
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