Authors
1 Ph.D. student, Department of Sports Management,, South Tehran Branch, Islamic Azad University, Tehran, Iran
2 Department of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
Abstract
Objective: This study aims to analyze the phenomenon of "Digital Parallel Life" among elite athletes.
Methodology: The research was conducted with a qualitative approach using phenomenological methodology and thematic analysis to explore the lived experiences of athletes facing identity duality. The statistical population consisted of 15 elite athletes from various sports disciplines and 5 university professors in the fields of sports media and sports management. Sampling was done through purposive and snowball methods, and data were collected through semi-structured interviews. Data analysis was conducted using thematic analysis, and the coding process was performed by multiple researchers to ensure accuracy and validity.
Results: The findings indicated that several factors, including individual and personality traits, psychological and emotional factors, communication and social aspects, professional and occupational conditions, technological and media influences, and cultural and normative factors, play a role in the emergence of the digital parallel life phenomenon. This phenomenon leads to consequences such as increased anxiety and stress, psychological burnout, decline in professional performance, identity duality, social isolation, and reduced physical health. Based on these findings, strategies such as providing psychological counseling, balancing real and digital social relationships, managing personal branding with the help of experts, distinguishing digital identity from real identity, improving physical health, and enhancing media literacy were suggested.
Conclusion: The results of this study show that digital parallel life significantly impacts the personal and professional lives of elite athletes. Implementing supportive and managerial strategies can help mitigate the negative effects of this phenomenon and improve the mental health,.
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