Authors
1 Assistant Professor in Sport Management, Department of Sport Management,, Faculty of Sport Sciences, Bu-Ali Sina University
2 M.A of Sports Management, University of Kurdistan
3 Ph.D of Sports Management, Razi University
4 Assistant Professor of Sports Management, Lorestan University.
Abstract
Objective: The present study aimed to analyze AI literacy in sports coaches with a case study of coaches in Kurdistan province.
Methodology: The research method was quantitative and based on structural equation modeling. A total of 208 sports coaches were selected as a statistical sample based on random and convenience sampling. The measurement tools included the perceived knowledge questionnaires from Chen et al. (2020), the application from Wang and Zhang (2020), and the ethics and evaluation from Bai and Cheng (2015). Their face and content validity were confirmed by expert opinions, the confirmatory factor analysis test was used for construct validity, and the Cronbach's alpha and composite reliability tests were used for reliability.
Findings: The findings indicate that the use of artificial intelligence has a positive and significant effect on perceived knowledge of artificial intelligence with a coefficient of 0.84, on the evaluation of the use of artificial intelligence with a coefficient of 0.15, and on the ethics of artificial intelligence with a coefficient of 0.78. Also, perceived knowledge of artificial intelligence and ethics of artificial intelligence have a positive and significant effect on the evaluation of the use of artificial intelligence with coefficients of 0.14 and 0.62, respectively.
Conclusion: The findings of this study extend existing frameworks in the field of AI literacy to the field of sports coaching. Sports organizations, including federations and sports boards, should facilitate the increase of coaches' literacy and competencies in the field of AI by holding courses, workshops, lectures, etc.
Keywords
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