Authors
1 Department of Physical Education, Lorestan University, Khorram Abad, Lorestan, Iran
2 Razi University of Kermanshah, Faculty of Physical Education
Abstract
Objective: This research was conducted with the aim of designing a human resource management model for the Iranian Bodybuilding and Fitness Federation in the digital age.
Methodology: The methodology employed was qualitative with a thematic analysis approach. Participants included experienced sports management professors with relevant educational and research backgrounds, as well as experienced managers and experts from the Bodybuilding and Fitness Federation. Based on theoretical saturation criteria and using purposeful sampling, a total of 14 interviews were conducted. The main research tool was semi-structured exploratory interviews. Feedback was provided to participants, and non-influential narratives were sought to enhance internal validity. Additionally, intra-subject agreement was confirmed.
Findings: According to the findings, three key and influential indicators on the human resource management of the Bodybuilding and Fitness Federation in the digital age include digital culture, digital communications, and managerial processes. The findings revealed that digital culture comprises components such as technology acceptance, information security, process improvement, promotion of participatory culture, promotion of flexibility at work, enhancement of data analysis capabilities, and training and awareness.
Discussion and Conclusion: Based on the findings, it is concluded that human resources must be fully acquainted with digital indicators in the modern era. The use of online training to enhance the skills of managerial staff and coaches of the Iranian Bodybuilding and Fitness Federation, as well as the establishment of an internal platform for better communication and coordination among federation members, can significantly improve human resource management and organizational performance.
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