Human Resource Management in Sports

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Explaining the role of sports media in the international human resources management in Iranian sports

Authors

1 Assistant Professor, Department of Sports Management, Payam Noor University, Tehran, Iran

2 PhD in Sports Management, Department of Sports Management and Movement Behavior, Faculty of Sport Sciences, Urmia University, Urmia, Iran.

Abstract

Objective: The present research was conducted with the aim of explaining the role of sports media in the international human resources management in Iranian sports.

Methodology: The present study is of an applied and qualitative type, conducted with thematic analysis strategy using the Attride-Stirling (2001) approach. The research participants were university professors of sports management and human resource management, activists in the field of sports media who specialize in human resource management, heads of sports federations, and Iranian international expert athletes. Using a purposeful and snowball method and considering the principle of theoretical saturation, 19 of them were selected and participated in a semi-structured interview, the results of which related to the test-retest reliability were calculated as 0.91. In order to analyze the data, the theme analysis method with Attride-Sterling (2001) approach was used and the basic, organizing and inclusive themes were identified.

Results: The role of sports media in the management of international human resources in sports in three themes of recruiting international human resources (identification, recruitment and employment, legal learning and improvement in the registration of contracts), retaining international human resources (education and development, improving communication, increasing motivation and encouragement and financing) and control and evaluation of international human resources (improvement of performance evaluation and reduction of control costs) were identified.

Conclusion: The country's sports managers can use sports media to identify, recruit, employ, retain and evaluate the performance of international human resources.

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References
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Human Resource Management in Sports
Volume 13, Issue 1
January 2026
Pages 205-219
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